Investments in Land (property) & gold together can easily make up around 70% of all household assets. Investments in property & gold are perceived as ‘safe bets’ in India. Its allure is amplified by the attraction of being safe conduits (avenues) to stash away black money as well as avoid taxes.
The young population wants to invest in new-age financial products and not just in fixed deposits. The Assets Under Management (AUM) of mutual fund houses have been steadily increasing in the last 4 to 5 years.